Strategic private equity specializing in building value in consumer companies


TRAUB Capital is a strategic private equity firm specializing in building value in consumer companies using its unique combination of investment, strategic and operational expertise

Investment Experience

Industry Specialization

Operational Expertise

Strategic Differentiation

  • Strategic vision to see opportunity where others don’t.
  • + Tactical resources to execute where others can’t.
  • = Strategic private equity specializing in building value in consumer companies.

We are a differentiated investor with both financial and strategic resources:

  • We are brand builders

  • We believe in a partnership approach

  • We possess the resources to empower and accelerate growth

  • We maintain a truly unique network

  • We are supported by a deep bench of operating partners

  • We are a platform of industry knowledge with a pulse on market trends and cycles

Investment Focus

Industry Focus
  • Specialized in multiple attractive verticals within the large and growing consumer sector
  • Consumer Products

  • Health, Beauty & Wellness

  • Enthusiast & Active Lifestyle

  • Apparel / Brands

  • Food /Beverage / CPG

  • Experiential Media & Entertainment

  • Focus on lower middle market companies nearing a growth “inflection point”
  • Companies with solid foundations which can be further energized by Traub Capital’s strategic vision and tactical resources
  • Revenues $50 – $250MM and $10 – $25MM in EBITDA
Investment Size
  • Approximately $20 – $30MM investment per transaction
  • Potential for larger co-investment opportunities
  • Majority control or strongly engaged / structured deals
Deal Sourcing
  • Access to proprietary deal flow through network of seasoned operating partners
  • Leverage extensive industry relationships for direct origination

Investment Partners

Strong combination of different experiences and expertise


Brian Crosby
Managing Partner
  • 25 years private equity investing experience
  • Sycamore Partners; Falconhead Capital; Kohlberg
  • Princeton; Harvard Business School


Mortimer Singer
Managing Partner
  • 20 years consumer / brand / retail industry experience
  • JPMorgan investment banking
  • University of Pennsylvania


Geoffrey Lurie
Managing Partner
  • 40+ years operating experience
  • CEO /CRO for 20+ public and private companies, including The North Face
  • University of South Africa; CPA

Strategic Operating Partners

Traub Capital's strategic operating partners have significant consumer experience

Mark Demuro
Operating Partner
  • 20+ years consumer & retail transformation experience
    • PepsiCo; Unilever; MarketTools; Meridian
  • Prior private equity experience / associations at Falconhead, Argosy, Webster
  • University of Pennsylvania, Wharton School
John Hudspeth
Operating Partner
  • 30+ years CPG general management, business development
  • 20 years Unilever
  • 11 years entrepreneurial consumer brands
  • Michigan State University – Food Systems Economics and Management
Joseph Ahearn
Operating Partner
  • 30+ years CPG general management, business development
  • Prior private equity and operating experience at Kohlberg & Co. and MacAndrews & Forbes
  • Northwestern University, Kellogg School of Management
Samantha Freeman
Operating Partner
  • Senior Managing Director, TRAUB
  • 30+ years consumer products, media, licensing and merchandising, general management
  • Co-Founder and CEO of leading educational media company, acquired by 9 Story Media Group
  • VP of Licensing for Nickelodeon Consumer Products
  • Brand Manager at Mattel Toys
  • Harvard Graduate School of Business Administration
  • Adept at securing revenue growth opportunities, building high-performing teams, fostering co-ventures and partnerships, ensuring operational efficiency
Paul Charron
Operating Partner
  • Former Chairman and CEO of Liz Claiborne
  • Former Chairman and Board Member of the Campbell Soup Company
  • Served as Executive Vice President of VF Corporation
  • Served for five years as Senior Advisor at Warburg Pincus
  • Has served as a board member for public and private companies
  • Board positions on the National Retail Federation and the American Apparel and Footwear Association
  • Masters in Business Administration from Harvard University

Select Investments

Mana Products is the world’s leading partner for innovative development and manufacturing of branded and private label prestige beauty and skincare products. Mana combines industry insight with cutting-edge research and operational expertise to yield truly singular color cosmetics, skincare and hair care products of the highest quality.

Signature Brands is the leading North American manufacturer of dessert decorating products, as well as the leading player in the other celebrations product categories in which it competes. Its iconic brands include Betty Crocker, Cake Mate, Pumpkin Masters, PAAS and Giftpop. Signature Brands' mission is to help craft family memories that matter while inspiring meaningful consumer creations

477 Madison Avenue, 18th Floor | New York, NY 10022 | (646) 723-2990

Brian Crosby Mortimer Singer Geoffrey Lurie
(646) 723-2955 (646) 723-2983 (646) 723-2961